Art, Inspiration and General Musings

December 2, 2009

So Very, Very Innocent

When I was living in London I used to drink Innocent Drinks regularly. I loved the way the smoothies and fruit juices tasted, but mostly I was smitten by the adorable labels. Another thing that's wonderful about this UK-based company is that it's very community oriented. Through its annual fundraiser "the big knit," the company donates money to Help the Aged and Age Concern, two organizations that help ensure older people are living and eating healthy. 

Basically, their smoothies and veggie pots are topped with knitted caps and each time one is sold, they donate 35 pence to the organizations. Knitters are encouraged to lend a hand by knitting some hats. They even provide patterns for a few hat styles - can you say adorable? For details email: 

One more thing to mention, the drinks are currently only available in the United Kingdom - damn!


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